Why I Hate Movie Trailers

Last month, the online community informally known as Film Twitter grew abuzz after discovering that the latest trailer for Tenet, the upcoming movie from Christopher Nolan, would be premiering that evening on Fortnite. This seemingly trivial piece of information sent everyone’s hearts aflutter, though the apparent cognitive dissonance was in some ways understandable; with the COVID-19 pandemic depriving cinephiles of new films, it was only natural for them to gorge on unseen movie-related #content like zombies converging on human flesh. The ensuing discourse followed a familiar pattern of instant-reaction, a cacophonous medley of enthusiasm, disparagement, playfulness, and obsession. Responses arrived in many forms; there were breathless analyses and video reviews and screenshots and gifs and memes. If you were logged on to Film Twitter on the evening of May 21, 2020, you were assuredly talking about—or watching other people talk about—the trailer for Tenet.
Except, that is, for me. I didn’t watch the trailer for Tenet, and I instinctively scrolled past any and all online discussion of it. This wasn’t because I’m uninterested in seeing the movie; on the contrary, it’s my most highly anticipated motion picture of 2020, if in fact “2020” is still a calendar year where new movies are released. No, I didn’t watch the trailer for Tenet because it was, well, a trailer. And trailers are bad. Read More



