Deadpool & Wolverine: Logan’s Pun

Ryan Reynolds and Hugh Jackman in Deadpool & Wolverine

Superhero movies invariably deal with threats to the world, but what’s really in peril in Deadpool & Wolverine is the Marvel Cinematic Universe itself. “Welcome to the MCU, by the way. You’re joining at a bit of a low point,” Wade Wilson (Ryan Reynolds) says to Logan (Hugh Jackman), implicitly bemoaning the underwhelming grosses of recent efforts like The Marvels and Ant-Man and the Wasp: Quantumania. As a costumed savior, Wade’s track record is spotty—his application was rejected by both the Avengers and the X-Men—but as a box-office analyst, his assessment is hard to argue with. That’s why his mission in his newest picture is less cosmic than commercial: He must salvage the MCU’s viability as an ongoing franchise, even as he constantly mocks its quality and lampoons its conventions.

And I do mean constantly. Scarcely a scene passes in Deadpool & Wolverine in which Wade, whether bobbing his head in his trademark red mask or turning to the camera with his heavily burned face, doesn’t deliver a knowing quip concerning behind-the-scenes shenanigans. Why, after having seemingly retired the character in Logan, is Jackman returning to play everyone’s favorite clawed mutant? “A big bag of Marvel cash.” Why did the X-Force bite the dust in Deadpool 2? “The police say gravity, but just between you and me, they didn’t test well in the focus group.” What is Wade’s conception of his own superheroic destiny? “I’m Marvel Jesus… suck it, Fox!” (After that last one, he literally headbutts the camera.) Forget the comic-book brand immortalized by Stan Lee; the MCU is now the Meta Cinematic Universe. Read More

Free Guy: Leveling Up, One Cross-Promotion at a Time

Ryan Reynolds in "Free Guy"

Once you acknowledge that it’s creatively bankrupt, Free Guy becomes a reasonably diverting time at the movies. It’s a work of benevolent fraud, like an identity thief who steals your credit card and then buys you some cool shit before jetting off to Cancun. It’s also a fascinating document for where it sits in today’s precarious blockbuster landscape: a big-budget original screenplay that nonetheless feels awkwardly bootstrapped to the superior pictures it’s imitating. It’s an original copy—an organic movie with a synthetic soul.

Free Guy was technically directed by the journeyman Shawn Levy (Night at the Museum, Real Steel), but its true authorship is corporate. It’s being distributed under the banner of “20th Century Studios”, which means it was initially developed at Fox before that company was acquired by Disney, the insatiable commercial behemoth that currently owns roughly 98% of the market share. The film’s first trailer, which premiered back during the Before Times of December 2019, winkingly ridiculed the Mouse House’s penchant for recycling old hits (“from the studio that brought you Beauty and the Beast, Aladdin, and The Lion King… twice”), but Free Guy occupies a curious double-zone; even as it’s trumpeting its original bona fides at every turn, it’s continually leveraging its preexisting brand in the hope of launching yet another merchandise-friendly franchise. Read More